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Explore Minnesota Tourism Director Visits

John Edman, the Director of Explore Minnesota, has a big job, that of running the agency that promotes the State of Minnesota to residents and non-residents on a national and international level. Tourism in Minnesota is a $15 billion industry, with about 25% of that revenue being spent in the fall of the year.

That’s good news for our area, where hunting is a huge part of the fall activities. Promotion and advertising is done through partnerships like the one that Middle River Community Club has formed with Visit Thief River Falls. The Media Familiarization Tour at the Goose Festival included live radio broadcasts and a hot breakfast at the Wheel in Middle River Friday morning, followed by Sharptail Grouse or Sandhill Crane Hunting, lunch and “Call of the Goose Sporting Clays Challenge Shoot” at the Trap Club in Thief River Falls, and a bus tour of Thief Lake Wildlife Management Area.

 

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